County Product Enrichment

The Maui County Product Enrichment program (CPEP) is an economic development initiative and cooperative partnership that promotes community-based tourism initiatives through experiences that are shared by communities and attract visitors. The program puts on a yearly calendar of festivals and events in partnership with the Hawaii Tourism Authority. Click here to learn more.
Read below to learn more about goals, objectives and how the program measures success.

Goal #1: Communicate HTA/CPEP program criteria for successfully-funded programs.

Objectives

  • Inform current contractors by broadcasting RFP on county website and news media; encourage new applicants by hosting workshop on program criteria.
  • Support organizations with assistance on program or budget issues and inform how to obtain required documents to submit a well-qualified proposal.

Success Measures


Goal #2: Manage contracts, program monitoring and reporting to OED and HTA.

Objective

  • Prioritize workflow to process contracts, invoices and reporting on a timely basis; support contractor capacity building so their programs are compliant and meet success measures.

Success Measures


Goal #3: Support CPEP marketing

Objective

  • Engage in a communication partnership with contractors so they provide updated info on events to ensure accurate promotion; inform contractors on best practices for effective event marketing.

Success Measures